E-Commerce & Internet

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7/20/08 at 8:55 AM

Internet marketing is tough! I have really just this past year been working on my internet marketing and I feel as though I am moving at turtle speed. Any pointers in the right direction will be greatly appreciated! Thanks so much for the info and I will check out the teleseminar.

6/30/08 at 9:58 PM

I'd add another important item to this list:
Don?t use duplicate content!
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6/29/08 at 10:25 PM

That?s why the optimization of a website should not be a one-time job. It?s important to keep tracking results and change the strategy, when it?s necessary. But it?s also significant to keep updating and adding content when it?s possible.

6/29/08 at 10:19 PM

Depending on what type of business you run, the time and effort put forth to build internet traffic will vary. Some small business owners still prefer the old fashioned way of dealing with the public face to face. What a concept! The internet has made it possible for us all to do anything without having any human contact. I have many clients that I have never met face to face. Do you think that hampers the customer service aspect of how a client feels? Do you think they felt better about a deal/situation when it was done in person? There are so many ads and websites out there, and many, many of them lie about what is available, how much it costs, interest rates, etc. People think they should be able to receive any deal they see on the internet and it's just not that way. It can be frustrating when you have to be the one to tell them they can't get the deal at that price or rate. Even before the internet different businesses had different prices for things and you could shop around to find the best one - you usually took someone's word of mouth or shopped around at 3-4 places (this meant literally going there) before deciding, but now there are hundreds of sites that offer information on any one topic and you can shop them all from your home. Don?t get me wrong, I love the internet and its capabilities, I just think in some ways it?s ruined the old ways of doing business. Or maybe, it?s a generation thing? ...

6/29/08 at 6:30 PM

Define your strategy. Before establishing your presence on the web you should define your strategy. Your site should clearly articulate your unique selling proposition to visitors. Your messaging should be targeted to your ideal customer. Who do you want to reach? Will you limit yourself to a specific geographical region?

Determine how customers find you. When you have a clearly defined strategy you will then need to find out how people search for your product or service. You can do this by researching keywords that are relevant to what you offer. There are many tools available to help you in your keyword research including keyword tools at Yahoo.com, WordTracker.com and GoodKeyWords.com.

Just the facts? Many publicity experts stick to ?just the facts? when writing press releases. Be creative when writing your press releases and you will stand out in the crowd. Use of an angle, such as the underdog approach or a twist on current news/events will heighten the interest of your press release and garner the reader?s attention.

Use keywords in your press release. The strategic use of your keywords throughout the press release will make it easier for search engines to find you. Search engines use crawlers to find keywords that match what internet users type in the search engine box. By using your strategic keywords you are making it easier for search and news search engines to find and pick up your release.You should also put your keyword in your headline as early as possible to give you an additional competitive advantage.

The press release dissected. The press release has four parts ? headline, summary, body and close. The headline should be captivating and generate curiosity. The summary is 2-3 sentences that summarize the message of the story. The body begins with an opening paragraph that expands on the summary and should include a quote. The quote can be your own or a third party. Quotes lend further credibility to your press release and set it apart from traditional promotional vehicles. The remainder of the body should have supporting points to your message. The close of your press release should have a strong ending with a call to action. Do not simply include the company?s contact information but ask them to do something.

Press releases are a persuasive and valuable tool for every type of business. All businesses need exposure and visibility and a press release can aid that goal. People react favorably to press releases because they do not view it as a blatant sales method. It is a savvy opportunity to present features and benefits and establish your credibility.

go here for more seo tips... thanks.. www.readtheanswer.com/index.php?RTA=web2
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6/26/08 at 1:38 PM

It seems that each day there is yet another hot, new trend to cyber market to consumers. The terms and concepts alone ? RSS, SEO, and organic search can be downright confusing to novices and experienced internet marketers!

Yet, even in the ever changing world of the internet, the basic principles of marketing are still very much applicable ? when good ideas and good marketing meet it will produce solid results. Use the following tips to drive traffic and profits to your website.

Identify your market. Before you build a site around a product or service, you should identify your market. Who do you want to target? What products and services do they buy? Once you have identified the market you can offer a product/service that will specifically appeal to their wants, needs and preferences.

Use a simple landing page. You can sell products and services on the internet by creating a simple landing page. A landing page is a single page that allows you to focus on one group and/or topic. Using a landing page versus a full blown website enables you to have very specific information for a very specific group of customers. In example if you were selling nutritional supplements you could have a landing page for bodybuilders, a different landing page for pre-menopausal women, and yet another landing page for weight loss. Each page would only contain information for the target market.

Multiply your traffic opportunities. To increase the traffic on your websites, you will need to go beyond optimizing your site for search engines. Take advantage of other elements such as blogs, podcasts and RSS feeds to multiply your directory listings. In this way you are able to submit to different directory listings that may not have been captured by simple search engine optimization.

Pay attention to content. It is not enough to develop content. You must develop meaningful content. If you write articles for article banks ensure that the topic will have meaning for your target audience. You want your niche market to read it and immediately click to your website. This also applies to the content on your pages. Take time to develop engaging and persuasive messages for your target market.

Recycle, repurpose, reuse. Once you have put the work into developing meaningful content, by all means recycle it! An article can be submitted to article banks, cut into shorter content for blog posting and recorded as a podcast. You can also take a collection of articles and turn it into an e-book. You will not only maximize your content but you will also multiply your marketing channels.

Internet marketing can seem overwhelming but it does not have to be. You do not have to be a programmer or technologically advanced to harness the power of marketing in cyberspace. All that is needed is a desire to develop the skills for driving traffic and a willingness to put the time into creating meaningful content. Focus on a key market; test your messages and techniques to find the formula that works best. As you develop your skills, you will be able to drive traffic for any product or service which will unleash a whole new world of revenue opportunity.
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6/26/08 at 1:33 PM

The sales process for many small businesses involves lead generation, lead qualification, and lead conversion. The lead generation stage is possibly the most crucial stage because its creates the foundation for the entire sales. "Getting the word out" about your business or product entails many possible marketing strategies including: referral programs, networking, brokers, advertising (broadcast, internet, satellite), direct sales, direct marketing, and online marketing. Selecting the right strategy which you are comfortable with is extremely important, as well as taking into consideration your specific sales territory. Customize the marketing campaign the identity of your community. I have many other tips on my site. Check it out.

6/12/08 at 11:53 AM

Phil. So true.

We are also seeing advertising budgets move towards social media campaigns. It sure is fun to watch.

If you are interested, I would like to invite you to participate on inSocialMedia.com

Respectfully,

Nelson Bruton ...

5/29/08 at 9:49 PM

Denise, I think each business is going to have to figure out its own social media strategy. The strategy will include the use of multiple combinations of social media platforms and the campaigns will be measured in different ways for each.

Many of us have an idea or two about where we are heading but some of us know we are going to be surprised yet again by the next wave that is sure to come.

I look forward to reading more of your posts and I invite you to participate on inSocialMedia.com

Respectfully,

Nelson Bruton ...

5/29/08 at 9:44 PM