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Selecting a PR Program
Your company's goals and budget will determine which public relations programs are best for you.
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PR Firm Offers Set Pricing Structures that Cater to Small Businesses
Mentoring Myths in the Public Relations Profession
VIDEO: Pick a PR Point Person
Interview with Michael Greece of Padilla Speer Beardsley, a New York public relations firm.

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Share Ideas, Not Expectations Managers and executives have the power to shut down a conversation or open up a dialogue. (ARTICLE) Do’s and Don’ts When Dealing with the Press It’s important to understand how to interact with reporters and editors. (ARTICLE) How PR Professionals Can Use SEO to Get More Media Coverage Many small businesses are familiar with the idea of search engine optimization and public relations, but few understand ... (BLOG POST) What Is Day Trading? Though it enjoyed its greatest popularity during the Internet boom of the late 1990s, day trading still attracts ... (ARTICLE) The Business Crisis Counselor Business crisis management attorney Richard Solomon helps business leaders navigate through difficult situations, including financial, legal, and other ... (BLOGS) Balancing Work & Life: No Holidays for Entrepreneurs? No holiday break for small-business owners? Here's how to take one, without losing clients. (ARTICLE) Ten Marketing Tools for Home-Based Businesses if you don't market your home-based business, you will almost certainly doom it to failure. Here are 10 ... (ARTICLE) How Companies Use Extranets The manufacturing industry uses extranets to provide access to product manuals and technical specifications. (ARTICLE) Online Branding for Your Small Business An online business has a greater chance for success if those who buy its products and services recognize ... (ARTICLE) Branding a Startup Brand marketing and development are often a low priority for small or emerging businesses. Here are some reasons ... (ARTICLE) Developing a Press Kit for Your Small Business Announce your company to the media by putting together a strong press kit that includes relevant company information ... (ARTICLE) Top 10 Public Relations Mistakes The goal of public relations is to portray your business in the best possible manner. Below are some ... (ARTICLE) The Impact of Internet Marketing Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend. (ARTICLE) Ten Key Principles of Franchise Marketing Being part of a franchise system brings instant brand recognition, but there are other ways to drive your ... (ARTICLE) Tips for Working with a PR Firm How much you get from your PR firm will depend on how much you put into the relationship. (ARTICLE) Learn to Think Like a Consumer Despite her lack of business experience, the entrepreneur possessed an invaluable tool: the ability to think like a ... (ARTICLE) 60-Second Guide to Generating Publicity for Your Business One of the most valuable forms of publicity is a news story about your business. Of course getting ... (ARTICLE) Selecting a PR Program Your company's goals and budget will determine which public relations programs are best. Do some homework first. (ARTICLE) Three Steps to Developing a Marketing Plan for Your Small Business A sound marketing plan is key to the success of your business. Here's how to start. (ARTICLE) Understanding Your Insurance Carrier Why are you paying so much for health insurance? Here's a look at the forces that influence coverage ... (ARTICLE)
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AllBusiness Exclusive: Profile of Padilla Speer Beardsley, a New York public relations firm.

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Definitions for: Public Relations (PR)

Dictionary of Marketing Terms

Public Relations (PR)

form of communication that is primarily directed toward gaining public understanding and acceptance. It tends to deal with issues rather than specifically with products or services. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest. Because public relations communications are placed in this manner, they offer a legitimacy that advertising does not have, since advertising is publicity that is paid for. The practice of PR is used to build rapport with the various publics a company, individual, or organization may have (i.e., employees, customers, stockholders, voters, competitors, or the general population). Publicity releases, employee-training seminars, and house organs are examples of instruments used in public relations. Financial public relations, a specialized branch of the profession, is concerned with corporate annual reports, stockholder communications, and the disclosure rules of the Securities and Exchange Commission.