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Win Customers with Online Coupons
Online coupons are more popular than ever. Heres how your business can cash in.
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Your Consulting Business Plan

Business Planning Demystified

Tips and traps for planning to start a new consulting business, whether that's because you want to or you have to. Suggesting ... Read More

Basic Tech Tips from David Pogue

Your Project Partner

David Pogue, tech columnist for The New York Times, is one of my favorite tech writers. He is funny and always interesting ... Read More

Lessons from a Departed Friend

Smart Marketing with Customer Loyalty

Recently a good friend of mine died. It was unexpected and shocking, as death often is. It was even more tragic because ... Read More

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Win Customers with Online Coupons Online coupons are more popular than ever. Here’s how your business can cash in. (ARTICLE) Branding Through Differentiation To get ahead of the field, today’s competitive marketplace demands that business owners establish and develop a distinct ... (ARTICLE) The New Green Marketing The new green marketing, particularly for small business owners, needs to focus on the same marketing principles that ... (ARTICLE) How to Market a Product Kids Will Love and Parents Will Buy Both parents and kids are crucial in youth marketing. (ARTICLE) How to Create Buzz for Your Business Many of these efforts do not cost a lot of money and use existing products, knowledge, and resources. (ARTICLE) Keep Your Customers Coming Back These tips will help you keep regulars and renew your relationship with lost customers. (ARTICLE) Use a Favicon to Make Your Web Site Stand Out Here are the reasons your site needs a favicon now. (ARTICLE) Web Site Analytics Features for Customer Support Sites Learn about advanced features of analytics software that are especially useful for customer support Web sites. (ARTICLE) Analysis Tools for E-Commerce Sites How do you know whether your site incites shoppers to buy more or turns them off? (ARTICLE) Launching an E-Mail Marketing Campaign E-mail marketing companies offer easy-to-use templates for newsletters, invitations, public relations announcements, and more. (ARTICLE) Tapping Into Customer Emotions Drives Mother's Day Sales When it comes to Mother's Day, smart advertisers should give consumers permission to be sentimental. (ARTICLE) Alternative Marketing Strategies for Trying Times You may continue these innovate new strategies even after the economy begins to swing upward again. (ARTICLE) Entrepreneurship and Franchising: Perfect Together Franchisor and franchisee need to work together as a team, and in this context, franchising and entrepreneurship complement ... (ARTICLE) How to Use Social Networking Sites to Promote Your Business Choose the sites with the right audience. (ARTICLE) The Seven Worst Mistakes Women Make in Business Mistakes can be costly and permanently damage your reputation in the business arena. Avoid the following issues and ... (ARTICLE) Business Credit Myths vs. Reality You may not know just how important your credit profile is to your business's success. Don't let these ... (ARTICLE) Five Tips for Women to Gain Customer Trust Many things, such as your appearance, language or work habits, can encourage trust or alienate your customers. (ARTICLE) Join the Green Marketing Movement A growing number of major corporations are now taking on green concerns and marketing their efforts. (ARTICLE) Retailers Give Back with Charity Promotions More and more retailers are making social responsibility a key component of their business practices. (ARTICLE) Small Stores Use Creativity to Compete with Big-Box Shops There are some secret weapons that smaller stores can use to go head to head with the big-box ... (ARTICLE)
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Improve Business Cards with a Personal Message

Interview with Jim Logan, AllBusiness.com's marketing advisor.

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