Is Your Product Easy to Manufacture?

I've enjoyed reading your posts (started last month or so and felt compelled to go all the way to the start to see what I'd missed!~)

I remember you talking about the decision to mfg on your Hot Picks and wonder how these 3 decision points played into that decision; it seems to me that aside from distribution (granted a major item) and capital to fund the start-up, if your invention was real great on these things then there would be more motive to do this yourself vs. license (other "life issues" aside) just based on the profit percentages.

Quite frankly i just wanted to try manufacturing a product on my own. I'd licensed products for over 25 years and i wanted to try something new. The picks were cheap to make and one other guy was selling unique picks that confirmed there was a market for such a product. This showed me that there was most likely a market for my pick idea.

So. . .cheap product to make. Confirmed market. I figured my guitar picks were a good one to start with. Seemed like a low risk endeavor and I like low risk. So I moved forward.

Keep Inventing,
Stephen Key
http://www.inventRight.com
...

it makes sense on the why this idea and not something else from the easy to manufacture and preexisting market (granted you've leveraged it into new channels; e.g., 7-11). I even get the versioning ala licensing with other brands like Disney, but how about with the guitar ... is that "just" a licensing of your brand and not a manufacturing decision like with the picks (and doesn't come with the same $$ risks)?

I'm not sure i fully understand your question. What is your question about the guitar? Can you be more specific?

Keep Inventing,
Stephen Key
http://www.inventRight.com
1-800-701-7993 ...