EVENT: FREE WEBINAR THURSDAY– LIVE Q AND A!
DATE: Thursday, June 26, 2008
TIME:
12:00 PM Eastern
11:00 AM Central
9:00 AM Pacific
Duration of Webinar:
30 Minutes
REGISTER: Click here to register
Last week, I delivered a webinar for Hoover's and their new site, bizmazing.com entitled, What Recession? How Top Managers Keep Their Salespeople Motivated and Productive During Good and Bad Times
Over 500 people registered and the positive feedback was overwhelming. Participants walked away with practical solutions and strategies to:
Many small business owners rank weak sales as one of their top challenges. When sales start slipping, managers are often quick to react by micromanaging and pushing for results. While there's always an opportunity to refine your selling strategy in response to certain market conditions, companies are missing the mark, not focusing on and recognizing what the core issue truly is that will ultimately determine success or failure. That is, how they manage, motivate and develop their people, especially during times of uncertainly.
In this second webinar of a two part series, I will be delivering an exclusive, timely and information packed Participant Driven Webinar™. This will be an interactive forum; your chance to address and discuss your specific goals and challenges as it relates to what you can do to motivate your salespeople and bring in more sales, even during tough economic times.
Whether you’re a sales manager, executive or business owner, get your specific questions answered and find out what it's going to take for you to manage, motivate and coach your sales team to achieve their production goals during this challenging economic time. This isn't about what you can do tomorrow but what you need to start doing today to impact positive change.
This is Participant Driven. So when you register for this free event, all you need to do is send us your most pressing question that you want answered during this event.
And if this isn't enough, we've put together a special package so that you can get my Sales Mojo ebook, as well as the Art of Enrollment and other chapter excerpts from my book, Coaching Salespeople into Sales Champions absolutely free.
So, I hope to hear you on the call this Thursday!
EVENT: FREE WEBINAR THURSDAY– LIVE Q AND A!
DATE: Thursday, June 26, 2008
TIME:
12:00 PM Eastern
11:00 AM Central
9:00 AM Pacific
Duration of Webinar:
30 Minutes
REGISTER: Click here to register
1. Do your homework: When making a cold call you want to be as prepared as possible. With today?s technological advances it is easy to do research on anyone. It is as simple as putting the CEO of a company?s name into Google, or looking at their Web site and reading their mission statement. For example, you could Google John Assaraf and find out that he is a member of the board for the Jenna Druck Foundation. Now when you call, you can say ?I understand that John Assaraf is on the board of the Jenna Druck Foundation and I have an idea/program that I would like to talk to him about that is going to help him give more money to that foundation. Do you think I could have some time to talk with him??
2. Set small, obtainable goals: If you are reluctant or apprehensive about making phone calls to an unfamiliar person, set small goals at first until you get the hang of things. For example make a small goal to make one call a day, Monday through Friday. This will help you start to achieve success and build your confidence. Most importantly reward yourself for overcoming your challenges; it can be as simple as yelling ?woo hoo!? after a successful phone call.
3. It?s not about you, it?s about them! It is crucial to know in advance how your product or service is going to help your customer. You need to have your Unique Selling Benefit, Unique Selling Position and your elevator speech ready and know how each applies to your specific customer. You need to show your prospective clients what their benefit is for taking the time to talk to you.
4. Be persistent and enthusiastic: A smile actually causes a physiological change in the tone of your voice because smiling elongates the vocal chords. Your energy and enthusiasm is easily recognizable over the phone, so it?s OK to be excited about your business. Leave an enthusiastic message and don?t just leave it once, leave it three or four times. ?John, I called you last week on Tuesday. I understand how busy you are. I am going to leave you that phone number again in case it got buried.? (Remember to leave the number slowly and repeat it).
5. Be memorable and follow-up: In order to reach a decision maker or your target audience you need to stand out of the crowd. Leaving the same voicemail four times isn?t going to sell your potential client. For example; if you are operating a doggy daycare and are trying to reach more clients, in addition to leaving a voicemail, send potential clients a dog biscuit and tie a note around it and mail it out. This will allow you to stand out.
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