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Innovating Our Way to the Next Industrial Revolution.

Innovating Our Way to the Next Industrial Revolution; Peter M. Senge and Goran Carstedt; MIT Sloan Management Review, Winter 2001, pp. 24 38.

This article presents the philosophy and recent activities of The SoL (Society for Organizational Learning) Sustainability Consortium, which

was established by BP and Interface and now includes Royal Dutch/Shell, Ford, Xerox, Harley-Davidson, Detroit-Edison, Visteon, Nike, Northeast Utilities, and the World Bank. Convinced that our future lies in building "sustainable" enterprises, these organizations are striving to build learning organization in which producers and no-longer-passive consumers work together as "cocreators of value." Examples from Ikea, Ford, Shell, Xerox and others are described. They suggest, among other things, that "the world in which key corporate decisions could be made behind closed doors is disappearing."

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