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The Advantage of Advertising in a Down Market
Before you make the decision to scale back or cancel your advertising campaign altogether, consider these tips. (ARTICLE)
Search Engine Marketing: The Power of Pay-Per-Click Advertising
Spend your ad dollars wisely, by only paying for ads that get a response. (ARTICLE)
Writing and Testing Search Ads for Online Marketing
Writing good SEM ad copy is an art in itself, because you have only a few words with ... (ARTICLE)
Maximize Your In-Store Marketing Efforts
While advertising can bring customers to a store, it can also work from within your store. Today many ... (ARTICLE)
Make Toll-Free Service Work for Your Business
Toll-free numbers can be a powerful sales and marketing tool as well as an essential part of your ... (ARTICLE)
Five Reasons Franchises Fail
Only five percent of franchises fail. Many of them could have been prevented by due diligence during the ... (ARTICLE)
How To Market a Hard-to-Explain Product
Far too many entrepreneurs believe that if they have a good product, customers will come. However, success is ... (ARTICLE)
What Organizations Will Handle PR for Small Businesses?
PRWeb.com offers an Online Directory of Public Relations Firms and PR Practitioners. About.com offers AboutPR.com as an important ... (ARTICLE)
Create Demand with E-Mail Newsletters
You have registered your site with search engines, implemented a public relations campaign, and purchased advertising. But your ... (ARTICLE)
Search Engine Marketing: Landing Pages That Land Business
Make sure that when customers search for your company they find what they're looking for. (ARTICLE)
Alternative Marketing Strategies for Trying Times
You may continue these innovate new strategies even after the economy begins to swing upward again. (ARTICLE)
What Is a Franchise?
A franchise is a legal and commercial relationship between the owner of a trademark, service mark, trade name, ... (ARTICLE)
The Psychology of Pricing
The cost of a product or service is relative to what the buyer thinks that cost should be. (ARTICLE)
Top 10 Branding Mistakes
Branding, a commonly used term throughout the business world, means that you have created a consciousness, an image, ... (ARTICLE)
Consumer Protection Regulations
Every business that deals with the general public must be aware of the various laws that have been ... (ARTICLE)
Competitive Analysis
Business takes place in a highly competitive and volatile environment, so it is important to understand the competition. (ARTICLE)
Board Meetings and Other Corporate Formalities
Follow proper corporate formalities or you risk running afoul of the law and losing your corporate status. (ARTICLE)
Record Keeping for Startup and Growing Businesses
Business record keeping can be difficult to stay on top of and can be a real problem if ... (ARTICLE)
Develop Your Franchise Business Plan
An essential part of any franchise business is its plan for success. The word "plan" stems from the ... (ARTICLE)
How Do Web Design Firms Differ from One Another?
Web builders come in all shapes and sizes. As the medium grows, so do the opportunities for niche ... (ARTICLE) | |
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How to Set Up Restaurant Procedures
Host Hattie Bryant of Small Business School interviews Steve Karfaridis and Wing Lam of Wahoo's Fish Taco restaurant in Costa Mesa, California.
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