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Marketing & Advertising

lee odden_80
10 Reasons Small Businesses Should Monitor Online Reputation  - Search Engine Smarts
July 24
Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an important to-do for any sized ...
levine_80
Hook Your Reader with Compelling Language  - Professional PR
July 23
But as we know, constant tugging isn’t always the best way to attract attention. That’s because so many people in the media are accustomed to having their collective skirts pulled on.
dwakeman_80
Audio Acrobat vs. Instant Teleseminar  - Your Project Partner
July 23
What would be the advantage of InstantTeleseminar over Audio Acrobat? If we are able to access free bridge lines at places like FreeConferenceCall.com, why would someone pay $47/month instead of $19.95?
nfrancois_80
Voice Mail On Demand  - Effective Communications
July 22
SlyDial is a new phone service that offers callers the opportunity to go straight to voicemail.
kstirtz_80
Incentives Don't Achieve True Customer Loyalty  - Smart Marketing with Customer Loyalty
July 22
Just about every company wants more loyal customers. Many think the way to increase loyalty is with bribes. Not real bribes of course. Bribes are bonus points, frequent flier miles and any other program that pays customers to continue doing business with a company. These programs seem to work because people use them. But there's a big difference between someone ...
rsolomon_80
Making A Crisis Worse By Cutting Your Own Throat  - The Business Crisis Counselor
July 20
Pretending you're something you're not can't possibly help you.
cmckay_80
How Cognitive Dissonance Skews Marketing Surveys  - Advertising Made Simple
July 13
When the ideal of “what I want” collides with the reality of “what I can afford,” cognitive dissonance is the likely outcome. We're a nation of optimists. We all want to believe that next year will be better than this one. It's painful to admit that we don't have the power to create the lives we want, even when we ...

Latest Comments in Marketing & Advertising posts

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By: leo lee on
7/20/08 at 8:55 AM
Extreme Member and Teaching Sells are a Match
2. Hi, ...
I want to start new business.

What should i do about business.

please tell me, ...
By: hammad khan on
7/18/08 at 12:09 PM
Fun With Photos: How to Make Your Pictures Talk
Gaia Anderson in located in Anderson Ca(Northern California) Gaia Napa Valley is in American Canyon. Check your facts next time.
By: Rose on
7/7/08 at 8:09 AM
New Eco-Friendly Hotel and Spa in California
The primary difference, Corey, is that large company advertising tends to focus on one specific product, whereas small companies need to focus on why to buy that product from THEM.
By: Chuck McKay on
7/5/08 at 10:38 AM
Military Positioning as Marketing Strategy
Ron, you're absolutely correct in your statement that one individual can't influence the market. What I can do, however, is offer guidance to one business at a time to help that business prosper in a changing market.
By: Chuck McKay on
7/5/08 at 10:34 AM
Bottled Water, Fresh Fruit, and the Price of Gasoline
Although your point is made on the need for retention of a good, reputable attorney who knows what he/she is doing, and the importance of initial funds to help businesses in crisis, but what about smaller businesses? Are there any steps that you can suggest for smaller businesses that would not have that type of capital available? I know, bigger company, bigger problems ? but small businesses can have need of guidance in these situations as well. Or, is it just a given outcome that a small business in crisis should just shut the doors?
By: Kay on
6/30/08 at 10:35 PM
Counting the Immediate Costs of Crisis Management
Internet marketing is tough! I have really just this past year been working on my internet marketing and I feel as though I am moving at turtle speed. Any pointers in the right direction will be greatly appreciated! Thanks so much for the info and I will check out the teleseminar.
By: Kay on
6/30/08 at 9:58 PM
Consultants: Have you Googled yourself lately?
I'd add another important item to this list:
Don?t use duplicate content!
...
By: SOHO Prospecting on
6/29/08 at 10:25 PM
How to Ruin Your Search Engine Optimization
That?s why the optimization of a website should not be a one-time job. It?s important to keep tracking results and change the strategy, when it?s necessary. But it?s also significant to keep updating and adding content when it?s possible.
By: SOHO Prospecting on
6/29/08 at 10:19 PM
Diversify SEO with Digital Asset Optimization
I cannot tell you how many dull, boring, and coma-inducing lectures I have sat through and the one thing they all had in common was the speaker just read their PowerPoint presentation. Snoozefest! I have given many presentations and helped many plan theirs. That is the number one thing I tell them, know your material and DO NOT READ your PowerPoint! If you look at the audience and engage with them, they will be more alert and pay more attention and may actually even remember what you said. All your tips are great!
By: Kim Shuford on
6/29/08 at 8:16 PM
Slideshow Presentation Pointers
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