Finding the Right Printer

The best way to find a good printer is to use one that comes highly recommended and that is well suited to the type of printing you need. If you know someone who does lots of business printing, find

If you don't have a savvy printing consultant to advise you, start by carefully evaluating your own needs. The most important questions you should ask yourself are: How complex is the printing job (colors, papers, binding, etc.) and how large is the job (quantity)?

Assess print vendors by finding out what types of printing they specialize in, and what kinds of jobs they perform most often. If their answers sound like the type of work you need done, ask them to send you some samples. Also, does the print representative put you at ease, appear knowledgeable, and ask questions that qualify your needs? A sales rep should have ready answers to all your questions, have a few of their own, and be eager to show you their work. If this is not the case, move on to another rep, or better yet, another printer.