6 Examples of Pricing Strategies Plus Pitfalls to Avoid
Pricing isn’t just about picking a number, it’s a strategic decision for your business. Here are examples of pricing pitfalls and tips on how to avoid them.
Pricing & Merchandising
How AI Can Transform Small Retail Businesses
If you’re a local retailer, how exactly can AI make your life easier? Rieva Lesonsky talks to an expert who gives practical tips for small businesses.
How to Increase Prices Without Losing Customers
Increasing inflation has many businesses reconsidering their pricing strategies. Here's how to increase your prices without losing customers.
How to Price Your Product (or Service)
Pricing can be one of the most difficult areas of new business planning, but there are some helpful rules of thumb for pricing your product or service.
Why Do People Buy What They Buy? How to Get Inside Your Customer’s Head
There are six key personality traits that play into why people buy what they buy. Marketers can use this valuable information to their advantage.
The Power of Branded Packaging in Influencer Marketing
Photogenic influencer packaging can make a product more appealing to showcase, leading to increased visibility and sales. Explore how the right packaging can amplify your brand’s reach.
What to Do When a Customer Says Your Price Is Too High
The most common way for a customer to say no to a deal is to say the price is too high, but that may not be the full story. Learn how to determine if there are other objections.
Holiday Shopping Statistics for 2024 Show the Season Is Off to a Fast Start
So far, 2024 holiday shopping statistics suggest more consumers intend to shop later this season and at small businesses. Find out what else the data reveals.
