How Equipping Your Business Development Team With AI Enhances Your Pipeline
AI is revolutionizing business development. Here's how companies can use AI to strengthen their pipelines, reduce costs, and directly enhance supply chain performance.
Sales
What the Heck Is Summerween? How Holiday Retail Marketing Is Changing
Rieva Lesonsky talks to a retail expert to find out what Summerween is and what it reveals about how retailers are marketing holiday merchandise.
The 3 Best Ways to Collect Contact Information From Prospects
Tools that allow you to more proactively collect contact information from prospects make it easier to funnel qualified leads through the sales journey.
Is Sales a Numbers Game? Why I Don't Believe It Is
Instead of trying to sell to everyone, successful salespeople take the time to identify who will most likely buy from them.
Does Playing Music Increase Sales? The Power of Music in Retail
Studies show that playing music in a store increases sales—but it can't be just any music. We spoke to an expert on how to develop a music strategy.
How to Find Potential Customers: 15 Online Research Tips and Strategies
These strategies for finding potential customers through online research will help you build a high-quality prospect list and improve your sales.
How AI Can Transform Small Retail Businesses
If you’re a local retailer, how exactly can AI make your life easier? Rieva Lesonsky talks to an expert who gives practical tips for small businesses.
Why Do People Buy What They Buy? How to Get Inside Your Customer’s Head
There are six key personality traits that play into why people buy what they buy. Marketers can use this valuable information to their advantage.
