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Sales

A business development team using AI

How Equipping Your Business Development Team With AI Enhances Your Pipeline

AI is revolutionizing business development. Here's how companies can use AI to strengthen their pipelines, reduce costs, and directly enhance supply chain performance.

Summerween jack-o'-lanterns on sandy beach under clear sky

What the Heck Is Summerween? How Holiday Retail Marketing Is Changing

Rieva Lesonsky talks to a retail expert to find out what Summerween is and what it reveals about how retailers are marketing holiday merchandise.

Small business owner trying to collect prospect information

The 3 Best Ways to Collect Contact Information From Prospects

Tools that allow you to more proactively collect contact information from prospects make it easier to funnel qualified leads through the sales journey.

A sales person explains a software tool to a potential customer

Is Sales a Numbers Game? Why I Don't Believe It Is

Instead of trying to sell to everyone, successful salespeople take the time to identify who will most likely buy from them.

Neon music staff represents music in retail stores

Does Playing Music Increase Sales? The Power of Music in Retail

Studies show that playing music in a store increases sales—but it can't be just any music. We spoke to an expert on how to develop a music strategy.

Small business owner doing online research to find potential customers

How to Find Potential Customers: 15 Online Research Tips and Strategies

These strategies for finding potential customers through online research will help you build a high-quality prospect list and improve your sales.

Business people are mowing AI letters, artificial intelligence concept 3D rendering

How AI Can Transform Small Retail Businesses

If you’re a local retailer, how exactly can AI make your life easier? Rieva Lesonsky talks to an expert who gives practical tips for small businesses.

Customer buying things at the store

Why Do People Buy What They Buy? How to Get Inside Your Customer’s Head

There are six key personality traits that play into why people buy what they buy. Marketers can use this valuable information to their advantage.